NO MAD? – It’s about people!

No Mad is a new kind of city guide that breaks away from any kind of existing guide books, offering its readers a direct grip on the contemporary face of a city. Definitely on the edge, No Mad is however much more than address book listing hot boutiques and restaurants. Through comments, interviews, debates driven by striking local and foreign personalities, No Mad wishes to offer outsiders a sharp view of a city’s current developments in all creative fields including art, fashion, design and architecture. Each edition is accompanied by a practical pocket-sized map packed with the best addresses introducing local contemporary culture.

At the Wolfsonian Museum, there was a reception on December 5th to present the newest issue of No Mad – it’s a guide to Basel and Zurich, Switzerland.